Report changes in product page to cart add progression, checkout completion, and paid contribution margin by campaign. Explain one or two experiments that mattered, such as simplifying payment steps or clarifying shipping costs. If you raised mobile conversion by twenty two percent, say which screens changed and how you validated the uplift statistically.
Use inventory accuracy, in stock rate on key SKUs, sell through velocity, and returns rate. Connect decisions to margin, like rebalancing assortment that raised average order value while reducing overstocks. If you cut split shipments by improving pick path logic, indicate percentage reduction and shipping cost savings to show end to end thinking.
Quantify loyalty enrollment, repeat purchase rate, customer lifetime value, and post purchase survey or net promoter score improvements. Ground each metric in a program change, like proactive delivery updates that reduced tickets by a third. Mention scale, such as orders per month affected, so leaders grasp impact beyond a single campaign window.
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